Wholesale pricing starts with the retailer discount off retail, then checks whether your own margin still works.

Wholesale price: $72.00
Wholesale profit: $34.00
Wholesale margin: 47.22%
Retailer markup opportunity: 66.67%

Retail price
$120.00
Unit cost
$38.00
Wholesale discount %
40.0%

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Wholesale Pricing Calculator

Use wholesale pricing math when you need a retailer discount but still need your own unit economics to work.

This calculator helps sellers move from retail price to wholesale price while keeping profit, margin, and retailer markup opportunity visible.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Estimate a wholesale price from your retail price, unit cost, and wholesale discount.

Use the calculator with the examples below to test ideas quickly and come back to the same setup later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Standard wholesale discount

A common retailer discount where wholesale margin still needs to hold up.

$72.00wholesale price

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Premium retail item

A higher retail price can still produce tight wholesale margins if discounting runs deep.

$156.00wholesale price

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FAQ

Quick answers

Short answers for the questions that usually come up first.

Why show retailer markup opportunity?

Because wholesale pricing only works when the reseller still has room to mark the product back up to retail.

Does this replace a full wholesale pricing policy?

No. It is a planning calculator that helps you pressure-test a proposed discount before finalizing terms.