Retail product markup
A simple cost-plus check when the unit cost is stable.
$65.10selling price
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Markup
Turn a base cost and markup target into a selling price you can quote.
Result
Markup
Turn a base cost and markup target into a selling price you can quote.
- Selling price
- $84.00
- Markup amount
- $24.00
- Resulting margin
- 28.57%
Breakdown
Plain-English math so the result stays easy to explain.
- Base cost$60.00
- Markup %40.0%
- Markup amount$24.00
Pricing
Cost-Plus Pricing Calculator
Use cost-plus pricing when you want a straightforward markup on top of your base cost.
This calculator helps product sellers and service businesses turn a cost base into a simple selling price without losing sight of the resulting margin.
How to use this page
Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.
Turn a base cost and markup target into a selling price you can quote.
The calculator, examples, and shareable URL all stay aligned so you can test ideas quickly and revisit them later.
Related calculators
Keep moving through the launch pages without rewriting your pricing math.
Worked examples
Start from a realistic scenario
Each example opens the same calculator with shareable URL state.
Package pricing from delivery cost
Use the same math when a service package has a clear cost base.
$464.00selling price
Load this exampleLast updated
April 18, 2026
Pricing examples and assumptions were reviewed for this page.
FAQ
Quick answers
Short answers for the questions that usually come up first.
What is cost-plus pricing?
Cost-plus pricing starts with your cost and adds a markup percentage to arrive at a selling price.
Is cost-plus pricing enough on its own?
It is a practical starting point, but you should still check the result against margin, demand, and market context.