Wholesale pricing starts with the retailer discount off retail, then checks whether your own margin still works.

Wholesale price: $72.00
Wholesale profit: $34.00
Wholesale margin: 47.22%
Retailer markup opportunity: 66.67%

Retail price
$120.00
Unit cost
$38.00
Wholesale discount %
40.0%

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Wholesale

Wholesale Discount Calculator

Use this when the key decision is how deep a wholesale discount should be before the wholesale margin gets too thin.

This page uses the shared wholesale-pricing engine with discount-first framing so retail price and wholesale discount can be evaluated together.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Estimate a wholesale price from your retail price, unit cost, and wholesale discount.

Use the calculator with the examples below to test ideas quickly and come back to the same setup later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Standard wholesale discount

A common discount off retail with healthy unit cost discipline.

$72.00wholesale price

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Deeper wholesale ask

A larger channel discount that still needs to clear a workable margin.

$49.40wholesale price

Load this example

FAQ

Quick answers

Short answers for the questions that usually come up first.

Why start from retail price here?

Because many wholesale conversations begin with the retail price and then work backward into a discount off that price.

What if the wholesale discount feels too deep?

The resulting wholesale profit and margin metrics will show that quickly, which makes it easier to negotiate or rethink the terms.