Channel B leaves the stronger profit in this comparison, which makes the gap easier to use in a channel decision.

Channel A profit: $31.26
Channel B profit: $42.15
Profit gap: $10.89

Sale price
$85.00
Unit cost
$32.00
Other costs
$8.00
Channel A fees
$13.74
Channel B fees
$2.85

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Channels

Wholesale vs Retail Profit Calculator

Use this when the product can sell through wholesale or retail and you want to see which one leaves more profit on the same core cost base.

This calculator helps sellers compare two channel structures side by side before they expand distribution or push harder into direct sales.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Compare profit across two channels using the same sale price, costs, and fee assumptions.

Use the calculator with the examples below to test ideas quickly and come back to the same setup later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Wholesale versus direct sale

One product compared across two fee structures using the same underlying cost.

$31.15profit gap

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FAQ

Quick answers

Short answers for the questions that usually come up first.

When should I use the wholesale vs retail profit calculator?

This calculator helps sellers compare two channel structures side by side before they expand distribution or push harder into direct sales.

Is this meant for exact accounting, tax filing, or bookkeeping?

No. It is a planning calculator built around your inputs so you can sanity-check pricing, profit, or cash decisions quickly.