Markup is added on top of cost, while margin measures what share of the final price is profit.

Selling price: $84.00
Markup amount: $24.00
Resulting margin: 28.57%

Base cost
$60.00
Markup %
40.0%
Markup amount
$24.00

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Pricing

Target Markup Pricing Calculator

Use this when your target markup percentage is already set and you just need the price.

This calculator keeps target-markup pricing simple: start with cost, set the markup you want, and see the resulting price and margin.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Turn a base cost and markup target into a selling price you can quote.

Use the calculator with the examples below to test ideas quickly and come back to the same setup later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Target markup on a stocked item

A common markup-led pricing decision for ecommerce or retail.

$52.80selling price

Load this example

Markup-led service package

A flat offer where delivery cost is known and markup is the main lever.

$375.00selling price

Load this example

FAQ

Quick answers

Short answers for the questions that usually come up first.

Is target markup the same as cost-plus pricing?

They use the same basic math, but target markup emphasizes the markup goal itself rather than the pricing method.

Why still show margin here?

Because a markup target can look healthy while the resulting margin is weaker than expected.