Retail price from wholesale works best when the markup target and the resulting gross margin are both visible.

Retail price: $52.80
Gross profit per unit: $28.80
Gross margin: 54.55%

Wholesale cost
$24.00
Retail markup %
120.0%
Markup amount
$28.80

Sales channels

Retail Price From Wholesale Calculator

Use this when you know your wholesale cost and need a retail price that still leaves room for healthy margin.

This calculator helps sellers move from wholesale cost to retail price while keeping gross profit per unit and resulting margin easy to see.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Turn a wholesale cost and markup target into a retail price with profit and margin visible.

The calculator, examples, and shareable URL all stay aligned so you can test ideas quickly and revisit them later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Boutique retail markup

A stocked product with a clear wholesale cost and an aggressive retail markup.

$52.80retail price

Load this example

Premium goods pricing

A higher-cost item where markup needs to stay strong enough to support the channel.

$110.20retail price

Load this example

This page was reviewed for clarity and consistency.

FAQ

Quick answers

Short answers for the questions that usually come up first.

Why not price from margin instead of markup?

You can do either, but markup is often the faster starting point when wholesale cost is the clearest number available.

Should shipping or overhead be included in wholesale cost?

Include any per-unit costs you need the sale to recover. If they affect every unit, they belong in the base cost.