Reseller margin shows what share of the final resale price remains after wholesale and order-level costs.

Reseller profit: $42.00
Reseller margin: 46.67%
Markup on total cost: 87.5%

Resale price
$90.00
Wholesale cost
$42.00
Extra costs
$6.00
Total costs
$48.00

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Sales channels

Reseller Margin Calculator

Use this when you need to know whether a reseller, stockist, or distributor can still make the numbers work.

This calculator helps product businesses test reseller economics by comparing resale price with wholesale cost and any extra per-unit handling costs.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Measure reseller profit and margin after wholesale cost and per-sale expenses.

Use the calculator with the examples below to test ideas quickly and come back to the same setup later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Retail stockist scenario

A reseller buys at wholesale, adds small handling costs, and sells at full retail.

$42.00reseller profit

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Distributor-style margin check

A slimmer resale price can compress partner economics quickly.

$30.00reseller profit

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FAQ

Quick answers

Short answers for the questions that usually come up first.

What counts as extra costs for a reseller?

Use per-unit costs the reseller still carries, such as labeling, prep, handling, or local delivery.

Why show markup on investment too?

Because some channel partners think in return on cost, while others care more about the final margin at the selling price.