Calculator template
Build a wholesale pricing template with unit cost, target margin, case quantity, and retailer markup assumptions.
Review the inputs and formulas below, then open this template in the calculator builder to customize the field names, values, result styles, and notes.
Inputs
Uses unit_cost in formulas, starts as a currency field, and begins at 12.
Uses target_margin in formulas, starts as a percent field, and begins at 30.
Uses case_quantity in formulas, starts as a number field, and begins at 12.
Uses retailer_markup in formulas, starts as a percent field, and begins at 50.
Outputs
Format currency
Result style primary
Formula unit_cost / (1 - target_margin)
Suggested wholesale price per unit at the chosen margin.
Format currency
Result style metric
Formula (unit_cost / (1 - target_margin)) * case_quantity
Revenue for one wholesale case or pack.
Format currency
Result style breakdown
Formula (unit_cost / (1 - target_margin)) * (1 + retailer_markup)
Retail price a buyer could reach using the markup assumption.
Use cases
Category
This template belongs to the Seller and Marketplace Calculator Templates category, so you can compare it with closely related templates before choosing your best starting point.
Related
Browse more calculator templates in the seller and marketplace calculator templates section.
Use the standard page for a focused wholesale price result.
Compare wholesale pricing with bundle-based pricing math.
FAQ
Short answers for the questions that usually come up first.
Yes. Open the template in the builder, then change the labels, values, formulas, notes, or output display styles to fit your workflow.
Yes. Save it on this device, export JSON, or copy a share link after you make changes.
Yes. Templates are meant to be edited. Remove fields, add new ones, or swap formulas if you want a different custom calculator.