Markup is added on top of cost, while margin measures what share of the final price is profit.

Selling price: $84.00
Markup amount: $24.00
Resulting margin: 28.57%

Base cost
$60.00
Markup %
40.0%
Markup amount
$24.00

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Agency pricing

White Label Pricing Calculator

Use this when you deliver work under another brand and still need a clear margin buffer above the delivery cost.

This calculator helps agencies and resellers price white-label work from cost instead of guessing at a client-facing number.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Turn a base cost and markup target into a selling price you can quote.

Use the calculator with the examples below to test ideas quickly and come back to the same setup later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

White-label package markup

A hidden delivery cost converted into a clean resale price.

$1,305.00selling price

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FAQ

Quick answers

Short answers for the questions that usually come up first.

When should I use the white label pricing calculator?

This calculator helps agencies and resellers price white-label work from cost instead of guessing at a client-facing number.

Is this meant for exact accounting, tax filing, or bookkeeping?

No. It is a planning calculator built around your inputs so you can sanity-check pricing, profit, or cash decisions quickly.