Channel B leaves the stronger profit in this comparison, which makes the gap easier to use in a channel decision.

Channel A profit: $31.26
Channel B profit: $42.15
Profit gap: $10.89

Sale price
$85.00
Unit cost
$32.00
Other costs
$8.00
Channel A fees
$13.74
Channel B fees
$2.85

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Channels

Marketplace vs Direct Profit Calculator

Use this when marketplace reach is attractive but you want to see how much profit is given up versus direct sales.

This calculator helps sellers compare two channel options without changing the underlying sale assumptions, which makes the tradeoff much easier to read.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Compare profit across two channels using the same sale price, costs, and fee assumptions.

Use the calculator with the examples below to test ideas quickly and come back to the same setup later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Marketplace versus direct checkout

A marketplace take rate compared with a lighter direct payment stack.

$8.31profit gap

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FAQ

Quick answers

Short answers for the questions that usually come up first.

When should I use the marketplace vs direct profit calculator?

This calculator helps sellers compare two channel options without changing the underlying sale assumptions, which makes the tradeoff much easier to read.

Is this meant for exact accounting, tax filing, or bookkeeping?

No. It is a planning calculator built around your inputs so you can sanity-check pricing, profit, or cash decisions quickly.