Calculator template

Sponsorship Rate Template

Customize a sponsorship rate calculator with audience size, CPM target, placements, production fee, and discount.

Review the inputs and formulas below, then open this template in the calculator builder to customize the field names, values, result styles, and notes.

Inputs

What people fill out

  • Audience size

    Uses audience_size in formulas, starts as a number field, and begins at 25000.

  • Target CPM

    Uses target_cpm in formulas, starts as a currency field, and begins at 30.

  • Placements

    Uses placements in formulas, starts as a number field, and begins at 2.

  • Production fee

    Uses production_fee in formulas, starts as a currency field, and begins at 500.

  • Discount rate

    Uses discount_rate in formulas, starts as a percent field, and begins at 10.

Outputs

What the template calculates

  • Package rate

    Format currency

    Result style primary

    Formula ((audience_size / 1000) * target_cpm * placements) + production_fee

    Suggested package rate before discounts.

  • Discounted rate

    Format currency

    Result style metric

    Formula (((audience_size / 1000) * target_cpm * placements) + production_fee) * (1 - discount_rate)

    Discounted package rate after promotional pricing.

Use cases

When this template helps

  • Create a sponsorship package starting from audience size and target CPM.
  • Add multiple placements, production fee, and discount math.
  • Build a reusable rate calculator for newsletters, creators, or media kits.

Related

More ways to work with this math

FAQ

Quick answers

Short answers for the questions that usually come up first.

Can I edit this sponsorship rate template?

Yes. Open the template in the builder, then change the labels, values, formulas, notes, or output display styles to fit your workflow.

Can I save a version after I change it?

Yes. Save it on this device, export JSON, or copy a share link after you make changes.

Can I use this as a starting point for a different calculator?

Yes. Templates are meant to be edited. Remove fields, add new ones, or swap formulas if you want a different custom calculator.