ValueQuarry Pricing, profit, and payout tools

Calculator template

Margin vs Markup Template

Compare margin and markup from the same selling price and cost inputs inside an editable calculator template.

Review the inputs and formulas below, then open this template in the calculator builder to customize the field names, values, result styles, and notes.

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Inputs

What people fill out

  • Selling price

    Uses selling_price in formulas, starts as a currency field, and begins at 140.

  • Cost basis

    Uses cost_basis in formulas, starts as a currency field, and begins at 60.

Outputs

What the template calculates

  • Gross profit

    Format currency

    Result style primary

    Formula selling_price - cost_basis

    Profit dollars before overhead or other fees.

  • Profit margin

    Format percent

    Result style metric

    Formula (selling_price - cost_basis) / selling_price

    Profit as a share of selling price.

  • Markup rate

    Format percent

    Result style metric

    Formula (selling_price - cost_basis) / cost_basis

    Profit as a share of cost basis.

Use cases

When this template helps

  • Show the difference between margin and markup on one product.
  • Use the same inputs for pricing conversations with clients or teammates.
  • Start from a plain comparison before adding more pricing logic.

Related

More ways to work with this math

FAQ

Quick answers

Short answers for the questions that usually come up first.

Can I edit this margin vs markup template?

Yes. Open the template in the builder, then change the labels, values, formulas, notes, or output display styles to fit your workflow.

Can I save a version after I change it?

Yes. Save it on this device, export JSON, or copy a share link after you make changes.

Can I use this as a starting point for a different calculator?

Yes. Templates are meant to be edited. Remove fields, add new ones, or swap formulas if you want a different custom calculator.