Calculator
Ad Fee Impact Calculator
Use this page when you want to isolate what optional ad spend does to an otherwise acceptable sale.
Estimated result
Etsy
Marketplace estimate that combines Etsy transaction, payment, and listing fees.
- Item subtotal
- $48.00
- Collected total
- $48.00
- Feeable total
- $48.00
- Target net
- $0.00
- Required sale price
- Unavailable
- Estimated fees
- $9.81
- Net you keep
- $38.19
- Effective fee rate
- 20.44%
Fee breakdown
Review each fee line before relying on the estimate.
- Transaction fee 6.5% on item subtotal ($48.00)$3.12
- Payment processing 3% on feeable total ($48.00)$1.44
- Payment fixed fee $0.25$0.25
- Listing fee $0.20 x 1 item$0.20
- Promoted listing / ad fee 10% on item subtotal ($48.00)$4.80
Assumptions
Use these notes to sanity-check the estimate before you rely on it.
- Uses the common Etsy seller fee stack for a US sale.
- Excludes shipping labels, subscription tools, and optional offsite ads until you enable them.
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Advertising
Ad Fee Impact Calculator
Use this page when you want to isolate what optional ad spend does to an otherwise acceptable sale.
This calculator is a clean before-and-after style view for sellers who need to know whether the extra ad charge still leaves enough payout.
How to use this page
Start with a realistic sale amount, work through any optional controls that match your setup, and use reverse mode when you need a fast pricing target instead of a payout estimate.
This calculator is a clean before-and-after style view for sellers who need to know whether the extra ad charge still leaves enough payout.
Use the calculator with the examples below to compare scenarios quickly and return to the same setup later.
Related calculators
Keep moving through the launch pages without rewriting your pricing math.
FAQ
Quick answers
Short answers for the questions that usually come up first.
What is the difference between ad fee impact and promoted listing fees?
This page is the broader payout lens, while the promoted listing page is framed specifically around marketplace listing ads.
Why do ad fees matter so much on small orders?
Because even a modest extra percentage can remove a large share of the already-limited payout on lower-ticket items.