Calculator

Ad Fee Impact Calculator

Use this page when you want to isolate what optional ad spend does to an otherwise acceptable sale.

Calculator mode

Platform settings

Only the toggles supported by the active platform appear here.

Estimated result

Etsy

Marketplace estimate that combines Etsy transaction, payment, and listing fees.

Live estimate based on the inputs in the calculator.

Item subtotal
$48.00
Collected total
$48.00
Feeable total
$48.00
Estimated fees
$9.81
Net you keep
$38.19
Effective fee rate
20.44%

Fee breakdown

Review each fee line before relying on the estimate.

  • Transaction fee 6.5% on item subtotal ($48.00)
    $3.12
  • Payment processing 3% on feeable total ($48.00)
    $1.44
  • Payment fixed fee $0.25
    $0.25
  • Listing fee $0.20 x 1 item
    $0.20
  • Promoted listing / ad fee 10% on item subtotal ($48.00)
    $4.80

Assumptions

Use these notes to sanity-check the estimate before you rely on it.

  • Uses the common Etsy seller fee stack for a US sale.
  • Excludes shipping labels, subscription tools, and optional offsite ads until you enable them.

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Advertising

Ad Fee Impact Calculator

Use this page when you want to isolate what optional ad spend does to an otherwise acceptable sale.

This calculator is a clean before-and-after style view for sellers who need to know whether the extra ad charge still leaves enough payout.

How to use this page

Start with a realistic sale amount, work through any optional controls that match your setup, and use reverse mode when you need a fast pricing target instead of a payout estimate.

This calculator is a clean before-and-after style view for sellers who need to know whether the extra ad charge still leaves enough payout.

Use the calculator with the examples below to compare scenarios quickly and return to the same setup later.

Related calculators

Keep moving through the launch pages without rewriting your pricing math.

FAQ

Quick answers

Short answers for the questions that usually come up first.

What is the difference between ad fee impact and promoted listing fees?

This page is the broader payout lens, while the promoted listing page is framed specifically around marketplace listing ads.

Why do ad fees matter so much on small orders?

Because even a modest extra percentage can remove a large share of the already-limited payout on lower-ticket items.