This calculator spreads fixed costs and a target total profit across the number of units you expect to sell.

Required price per unit: $64.00
Total revenue needed: $6,400.00
Contribution margin needed: $32.00

Fixed costs
$1,200.00
Variable cost per unit
$32.00
Target total profit
$2,000.00
Expected units
100

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Pricing

Target Profit Pricing Calculator

Work backward from a total profit target when a simple markup is not enough.

This calculator helps you spread fixed costs and a target profit across expected volume so you can see the price per unit the model actually needs.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Find the price per unit needed to cover fixed costs and still hit a total profit target.

Use the calculator with the examples below to test ideas quickly and come back to the same setup later.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Small launch target

A product launch where fixed overhead and a profit target both need to be recovered.

$61.33required price per unit

Load this example

Higher-ticket offer

The same approach works for a lower-volume, higher-margin product line.

$197.50required price per unit

Load this example

FAQ

Quick answers

Short answers for the questions that usually come up first.

Why does expected volume matter here?

Because fixed costs and your profit goal need to be spread across the number of units you expect to sell.

What if I am unsure about expected units?

Run a few realistic scenarios. This calculator is most useful when you compare conservative and optimistic volumes.