Standard retail markup
A common cost-plus pricing check for a lower-ticket item.
$84.00selling price
Load this exampleCalculator
Start with cost and a markup target when you need a faster pricing workflow than a spreadsheet.
Result
Turn a base cost and markup target into a selling price you can quote.
Plain-English math so the result stays easy to explain.
Pricing
Start with cost and a markup target when you need a faster pricing workflow than a spreadsheet.
This calculator helps sellers and freelancers convert a cost base into a selling price while still showing the resulting margin.
Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.
Turn a base cost and markup target into a selling price you can quote.
The calculator, examples, and shareable URL all stay aligned so you can test ideas quickly and revisit them later.
Keep moving through the launch pages without rewriting your pricing math.
Worked examples
Each example opens the same calculator with shareable URL state.
A common cost-plus pricing check for a lower-ticket item.
$84.00selling price
Load this exampleMarkup can also be used when a service package has a clear cost base.
$495.00selling price
Load this exampleApril 18, 2026
This page was reviewed for clarity and consistency.
FAQ
Short answers for the questions that usually come up first.
No. Markup is added on top of cost, while profit margin is calculated from the final selling price.
Use markup as a starting point, then check the result in the break-even or profit margin calculator.